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Farai Chigora

Farai Chigora

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SMEs and the management of brand touchpoints on purpose
Strategic brand ownership: A transfer to the audience
Strategic brand ownership: A transfer to the audience
Sport
By Farai Chigora 6 days ago
Brand values pressure test for SMEs in Zimbabwe
Good timing: the hidden capital of entrepreneurial success
Storytelling the strategic imperative for Zimbabwean SMEs
For a smaller SME, the principle scales down: a baker who shares the story of grinding maize using her grandmother’s mill creates a brand rooted in heritage and authenticity, not just flour....
Standard People
By Farai Chigora 28 days ago
Storytelling the strategic imperative for Zimbabwean SMEs
Zimbabwean SMEs integrated cybersecurity in the digital age
Today, a local grocery shop can advertise daily specials on WhatsApp Business and Facebook, take customer orders online, and accept digital payments instantly....
Standard People
By Farai Chigora 1 month ago
Zimbabwean SMEs integrated cybersecurity in the digital age
Customer experience management for SMEs in Zim
Good customer experience does not require foreign currency or a loan. Here is what works on the ground in Zimbabwe today:...
Standard People
By Farai Chigora 1 month ago
Customer experience management for SMEs in Zim
Zimbabwean SMEs leveraging on relationships
Across Zimbabwe, small to medium enterprises (SMEs) continue to shape the heartbeat of the economy. Yet amid the pressure to survive in a highly competitive, rapidly digitising business environment...
Standard People
By Farai Chigora 1 month ago
Zimbabwean SMEs leveraging on relationships
A relook at Zim SME’s profit orientation
They travel long distances to buy goods, spend countless hours trading, and proudly count daily cash collections at the end of the day....
Business
By Farai Chigora 1 month ago
A relook at Zim SME’s profit orientation
The trust dividend: Digitising Zim’s SMEs
For Zimbabwean Small and Medium Enterprises , the digital transformation narrative has long been dominated by a myth: that buying a website or an Instagram account is the silver bullet for market...
Standard People
By Farai Chigora 2 months ago
The trust dividend: Digitising Zim’s SMEs
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