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Cliff Chiduku

Cliff Chiduku

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Development communication is more than comms
Embracing AI in PR
Embracing AI in PR
Opinion & Analysis
By Cliff Chiduku 11 days ago
Communicating to influence
Measuring impact of PR campaigns
Internal comms is heartbeat of organisations
When they are informed, engaged and inspired, they naturally become brand ambassadors. Conversely, when they feel excluded, confusion and disengagement quickly follow. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Internal comms is heartbeat of organisations
Unpacking personal branding
THINK of the world’s most admired brands. Whether it is a global tech giant, a trusted airline or a beloved football team, what makes them attractive is rarely just their logo, colours or slogan....
Opinion & Analysis
By Cliff Chiduku 1 month ago
Unpacking personal branding
Turning lemons into lemonade in PR
IN public relations (PR), crises are not a matter of if but when. For practitioners, the real test of professionalism is not how loudly they celebrate success,...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Turning lemons into lemonade in PR
Getting the best of board meetings
When psychological safety is present, oversight improves. Risks are identified early rather than buried under politeness. Weak proposals are strengthened through constructive critique. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Getting the best of board meetings
Aligning PR and organisational strategy
IN many organisations, communications and public relations (PR) are treated as peripheral services. They are nice to have, but not essential....
Opinion & Analysis
By Cliff Chiduku 2 months ago
Aligning PR and organisational strategy
PR not a one-man show
One person is hired under the title “PR and communications officer” or “marketing and communications manager” and is expected to do everything.  ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
PR not a one-man show
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