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Cliff Chiduku

Cliff Chiduku

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Aligning PR and organisational strategy
PR not a one-man show
PR not a one-man show
Opinion & Analysis
By Cliff Chiduku 13 days ago
Hope alone is not enough
It’s time for thanksgiving
Translating charity work to goodwill
Charity, if executed thoughtfully, can go beyond a once-off donation. It can build lasting goodwill and strengthen the relationship between an organisation and the communities it serves. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Translating charity work to goodwill
Rethinking crisis management in the digital era
IN today’s hyper-connected world, crisis management has evolved from a contained, internal process to a fast-paced, high-stakes public engagement exercise. ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
Rethinking crisis management in the digital era
Planning and managing succession
The world is more interconnected and globalised than ever before, meaning that events happening thousands of kilometres away can instantly shape local business realities....
Opinion & Analysis
By Cliff Chiduku 2 months ago
Planning and managing succession
The lost art of speechwriting
Writing a speech is not merely jotting down paragraphs to be read aloud. It is a deliberate act of craftsmanship, balancing creativity, clarity and persuasion.  ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
The lost art of speechwriting
ESG is the new currency
This shift in consumer consciousness has thrust environmental, social and governance (ESG) principles to the centre of corporate strategy. ...
Opinion & Analysis
By Cliff Chiduku 2 months ago
ESG is the new currency
Power of an advert is in storyline
Great advertising is not just about the product; it is about the emotions it stirs, the memories it awakens and the connections it builds. It is about the story that gives life and meaning...
Opinion & Analysis
By Cliff Chiduku 2 months ago
Power of an advert is in storyline
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