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Cliff Chiduku

Cliff Chiduku

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Protocol is everything
Briefing a PR function
Briefing a PR function
Opinion & Analysis
By Cliff Chiduku 12 days ago
Unpacking political communication
Development communication is more than comms
Embracing AI in PR
At its core, PR is about managing relationships, shaping narratives and influencing public perception. Traditionally, this relied heavily on intuition, experience and manual processes.  ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Embracing AI in PR
Communicating to influence
NOWADAYS, we are talking too much and saying very little that matters. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Communicating to influence
Measuring impact of PR campaigns
Through strategic communication, PR helps organisations to engage stakeholders, influence public perception and build long-term trust.  ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Measuring impact of PR campaigns
Internal comms is heartbeat of organisations
When they are informed, engaged and inspired, they naturally become brand ambassadors. Conversely, when they feel excluded, confusion and disengagement quickly follow. ...
Opinion & Analysis
By Cliff Chiduku 1 month ago
Internal comms is heartbeat of organisations
Unpacking personal branding
THINK of the world’s most admired brands. Whether it is a global tech giant, a trusted airline or a beloved football team, what makes them attractive is rarely just their logo, colours or slogan....
Opinion & Analysis
By Cliff Chiduku 2 months ago
Unpacking personal branding
Turning lemons into lemonade in PR
IN public relations (PR), crises are not a matter of if but when. For practitioners, the real test of professionalism is not how loudly they celebrate success,...
Opinion & Analysis
By Cliff Chiduku 2 months ago
Turning lemons into lemonade in PR
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