Public relations: Why data analytics will save the PR profession
The technological revolution has brought with it the ability to account for PR activities that largely seek to change perceptions and sentiment. The efforts of PR can go to waste if the outcome is not measured effectively.
By The Standard
Dec. 19, 2021
Public relations: Why data analytics will save the PR profession
The technological revolution has brought with it the ability to account for PR activities that largely seek to change perceptions and sentiment. The efforts of PR can go to waste if the outcome is not measured effectively.
By The Standard
Dec. 19, 2021
