Customer - The Standard

Topic : Customer

Making public service a seamless affair: Lessons from private sector

Every time I drive into Zimbabwe through one of our land border posts, I am reminded of an important but often overlooked principle in public policy: systems must be predictable.

By Dennis Mambure Mar. 13, 2026

Making public service a seamless affair: Lessons from private sector

Implications of brand recall on entrepreneurship

Customers are more likely to choose a brand they can quickly remember and recognise.

By Farai Chigora and Tabani Moyo Dec. 14, 2025

Leveraging critical redundancy theory for business continuity

This theory is not about duplication for its own sake; it is about building strategic layers of protection around key processes, activities and roles to prevent failure.

By Innocent Hadebe Dec. 13, 2025

Leveraging critical redundancy theory for business continuity

The underrated value of knowing your customer and knowing your market

There are times when the market is more important than inputs like seed, fertiliser and capital but very few farmers invest in understanding the market and knowing their customers.

By Charles Dhewa Nov. 5, 2025

The underrated value of knowing your customer and knowing your market

Unspoken value of transport management in customer care

WORLDWIDE consumer trends are shifting rapidly towards speed and convenience in the delivery processes.

By Charles Nyika Oct. 17, 2025

Unspoken value of transport management in customer care

Optimising last mile delivery strategies

Beyond the pandemic, the last mile delivery service will forever remain crucial. It is like the final lap of a race. But as has been demonstrated over the years, it can make or break the supply chain

By Charles Nyika Aug. 15, 2025